1-800-Dentist announces partnership with Sirona Dental Systems Inc.

1-800-Dentist (Los Angeles, California), a provider of pre-screened new patient leads for dental practices, announced today that it is partnering with Sirona Dental Systems Inc. to provide marketing support to the more than 15,000 dental practices in the United States offering CEREC single-visit dentistry.

The partnership between the dental marketing company and Sirona, a global dental technology leader that made headlines earlier this year after being acquired by Dentsply, is designed to increase consumer awareness of CEREC (Chairside Economical Restorations of Esthetic Ceramics), a CAD/CAM system that enables dentists to create high-quality dental restorations in a single appointment.

According to 1-800-Dentist, a key component of the strategy is a major national consumer advertising campaign. Television commercials and online advertising promoting the advantages of CEREC single-visit dentistry will begin appearing in January 2016.

Fred Joyal, co-founder of 1-800-Dentist and it's parent company, Futuredontics, is working with Sirona’s executive team to create new opportunities for CEREC practices to grow their patient bases. One of the programs will feature Joyal appearing with Michael DiTolla, DDS, Sirona’s director of clinical affairs, in “Guardians of Dentistry,” a series of free educational events where dentists can learn marketing best practices for attracting high-value CEREC patients.

“Teaming up with Sirona is a win-win for patients and CEREC dentists,” Joyal said. “Today’s consumers are busier than ever, so they want to get in and out of the dentist’s chair as quickly and easily as possible. CEREC is the solution they want but don’t know about.”

“1-800-Dentist is putting its considerable consumer advertising budget behind a single-visit dentistry message that will get patients asking for CEREC by name,” Joyal continued. “Once consumers learn about the availability of single-visit dentistry, demand for practices offering CEREC technology is projected to hit an all-time high.”

As part of the partnership with Sirona, 1-800-Dentist is offering CEREC practices that become members of its patient leads program a variety of exclusive services and marketing tools. These include a 2:1 production guarantee on patient leads that will generate a minimum of $24,000 annually and special discounts on PatientActivator, a dentistry-focused communications, social, and online reputation management tool featuring exclusive CEREC marketing content.

Source: http://www.dentistryiq.com/articles/apex360/2015/12/1-800-dentist-announces-partnership-with-sirona-dental-systems-inc.html

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